Social media marketing is a must for any online business and actually any business in 2019.
Facebook is one of the largest social media platforms with over a billion active users a month so when people are out there talking crazy saying that Facebook and Facebook groups are dead they have just struggled to master the art of making money and attracting clients on Facebook and within their groups.
I don’t want you to fall for this crazy rumor and I don’t want you to think that Facebook groups are dead so I am going to show you 5 easy ways to find clients in Facebook groups.
Are you ready to show up and dominate Facebook groups?
Then, let’s get to it!
5 Ways To Easily Find Clients In Facebook Groups
1. Search For Keywords
Make a habit of searching for keywords every day in your Facebook groups. In your 2-3 regular groups search for words that pertain to your business. These searches can lead you to post that people have posted looking for help. Most likely these post are from people that are your ideal client. Position yourself as an expert by helping these people. This is a great way to start positioning yourself as an expert in your groups. This is not the time to start pitching your services, dropping your website link, or offering your services. You are there to help and all you should offer is help.
2.Participate In Groups Regularly
I say this all the time to my group and I will say it again... Don't just show up in your groups for a couple days and then disappear for a week and then pop back into the group. That just won't cut it. You need to be consistent in your groups if you want to start finding clients. Ideally you want to post 3-5 times a day in your groups. You need to make sure that you don't take on too many groups and can't stay consistent in all of them. Only take on as many as you can handle then add additional ones later.
3.Value! Value! Value!
Make sure to show up every day and give value. Give your audience as much FREE value as you can give. Tips, strategies, how to's, --- Give it all to them. Show your people that you are the go to person in your industry. Show them the results that are possible to achieve when they do the work. Position yourself as an expert by giving them value.
4. Book Discovery Calls
Once you get settled into your groups and you are giving as much value as possible and then giving some more it's time to start promoting your services in your groups.
Start promoting your discovery calls every other day until fully booked. If you are wanting to book up your sales calls you are going to need to fully book your
discovery calls. You want to make sure that you are promoting these in your
groups.Write a post that starts with the pain points, then how it would feel if it were different, and then make them see how it will be better or different after they work with you. Show them the benefits of working with you. Make sure to include the link where they can book a discovery call. If you have a questionnaire or brief survey that is about getting to know them you can send them there instead and then schedule a call.
5. Build Relationships & Make Connections
Reach out to people in your groups. You want to reach out to people that you enjoy following. Those post that you are always commenting on or stopping to read. When you reach out to these people ask about them. Tell them how much you love their posts. BONUS: Reference one of your favorite post from them. Don't tell them about yourself unless they ask. Then reply with one line that tells them what you do... Ex: I am a business strategist. Spark their interest.
5 of my favorite ways to find clients in Facebook groups.
Do you have a favorite way to find clients in Facebook groups?
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