You have mastered your mindset.
You have mastered your marketing.
You have mastered program creation.
You have mastered all the in between stuff.
Yet there’s still one thing holding you back.
It shakes your confidence.
It creates self doubt.
It gives you anxiety.
It makes you not even want to bother.
And when you do get up and try it does nothing more than let you down.
Wondering what it is?
Of course you’re not wondering what it is because you already know exactly what it is don’t you???
Well, let me put it out there for you as you are sitting there nodding your head reading this biz changing article.
It’s CONTENT CREATION!
Is that what you were thinking I was talking about?
If not then you may want to check out some of my other blogs when you are done with this one because I cover all your biz struggles from A to Z but today we are talking about content creation.
Actually, we are talking more specifically about creating content for Facebook. Value content to be exact.
If you feel insecure, unsure, and really uncomfortable with your writing or the results you are getting from your writing than let me help you out and break down the anatomy of a highly converting value post on Facebook that will have you feeling confident and excited about what you are creating and sharing while others are banging down your down wanting to work with you.
9 Must Have Elements Of A Highly Engaging and Converting Value Post On Facebook
Your headline is the most important part of your post on Facebook or any online marketing platform really. The headline is one of the first things your reader is going to see and hopefully it was good enough to grab their attention and stop them scrolling.
If your headline is weak or just another piece of text that looks like, sounds like, and reads like all the other billion users on Facebook than it is going to get passed right over but if your headline is good, clear, and able to grab your reader's attention than you are on the right path to creating a raving fan and later paying client.
So what makes a good headline.
Well, that’s a good question. A good headline is over everything else… Clear! Which is why my go to headlines match my go to post types that I know gets results and engagement…. “How To” style post.
Here’s an example:
“How To Write Content That Converts”
This headline is clear and to the point of telling your reader what they are going to learn if they read your post.
Here’s another example of my favorite headline.
“6 Ways To Create Content That Converts Readers Into Paying Clients”
Again, it tells the reader exactly what to expect when reading my post. It positions me as an expert. It screams value. Overall it makes for great content that stops the scroll.
I know story post and the rags to riches type stories are the ones that everyone is posting and that are very trendy right now but let me tell you, no one is going to Google and searching for a rags to riches story to help them take steps in their business that you are trying to help them with. -- Ok, unless it’s Oprah’s story and then they may be out there Googling that. lol
2.Your Value Post Intro.
Your intro is where you have the ability to hook them in. You want to keep your intro brief, like 2-3 sentences, and make sure that you really utilize this space/time to tell your readers why they need to read your post.
You can also use that space to tell them what results they will get when they read your post.
Or you can use that space to tell them how these steps changed your life or business by sharing your results. You can also share a client's results here if you would like to instead.
Whichever one you choose doesn’t matter as long as you keep it brief, to the point, and very clear on what they can expect by further reading.
3.Short 1-2 Sentences or Questions On How You Relate.
This part of your value post is prime real estate because you have already grabbed their attention with your headline, hooked them with your intro and now it’s time to bring give them an idea or taste of how you know what in the hell you are talking about and why you are the expert.
This isn’t the same as sharing results like you did in your intro. Instead, this is where you share your experience before getting results that is relative to your post. What made you decide to master content creation for example. Did you struggle at it? Did you lack results in your business because of whatever the problem is you are addressing?
If you don’t have 1-2 sentences that you can share about your topic that will be relateable than ask them 1-2 questions.
Maybe address their pain points in this section.
Whichever you choose is not important as long as it makes sense and it’s no more than 3 sentences MAX.
OMG! This one is my favorite part when it comes to writing value content for Facebook or any other marketing outlet/platform.
When it’s time to start the bullet point section that’s when the post really feels like it’s coming together and has some real value. The bullet points are the exact spot that you are going to use to share the tips, steps, or techniques your reader needs in order to get the results or solve the problem you shared earlier in your post.
This is not the part that you want to show as weak by any means…. I Promise You!
Now, I do want to express to you the difference between a Facebook value post and a blog post.
In a blog post you would use your bullet points to explain each steps as clear and detailed as possible that way your reader is not uncertain of what they need to do in order to get the result they are looking for or the problem your are solving.
So when you are writing your Facebook post you don’t want to create each bullet point with its own paragraph with every detail you can think of just so your audience doesn’t miss a step.
No, you want to use your bullet point to clearly explain that point but without all the additional details that won’t make or break your content and cost them to not get results.
Let me give you an example really quick.
Let’s use this blog topic for example…
If my bullet point is “Headline”
I would put this for that bullet point.
“Make sure that your headlines are clear enough to tell your reader what it is that you are going to show them in your post. Remember, your headline needs to grab their attention so make it strong.
See how I did that?
I took the bullet point on headline and just gave clear and to the point information that will allow them to know what the hell I am talking about but not soooo much information that they no longer care and the post is super long.
5.Recap/Wrap Up/ Closing
Recap, Wrap Up, or Closing is one of the most important sections of your value post. -- Ok, I know I have probably already said that but let’s be real… Everything should be and is the most important part. lol
Ok, but really… Your wrap up is where you keep that strong tone and expert position that you have worked so hard to maintain throughout the entire post. You don’t want to let it fall short here by not including it or just putting in less than amazing work.
Your wrap up doesn’t have to be long. In fact, 1-3 sentences for this space is ideal and strong enough to serve its purpose.
Your wrap up or recap or whatever can look something like this….
There you have it… All 9 elements of a converting Facebook post.
Throughout this post we covered everything you need from great headlines to strong finishes with your CTA now all that’s left is for you to get out there and start implementing these elements into your value post.
As you can see from that example it doesn’t have to be anything long and crazy just a quick wrap up and a SMOOTH transition from your bullet points to ending your post. Please make sure you don’t just share your 3-5 bullet points and then leave off right there. It’s a weird read and a rough transition to your CTA.
If you have been struggling to get engagement with the content you share on Facebook then this may be something you want to double check you are including in your post.
An engaging question is the exact thing every post needs to get the conversation up and started. When you don’t include an engaging question your audience doesn’t have anything to respond to because your post actually did nothing more than talk at them with your tips that I don’t doubt are super valuable. But if you don’t invite them to share their thoughts or whatever than they won’t so make sure to include an engaging question.
Here’s an example of an engaging question I would add to my post on Facebook:
“How many of these must have elements are you currently including in your Facebook post?’
Or you can do something super simple like…
“Do you always include a headline on your Facebook post?”
See your engaging question doesn’t have to be anything major and actually it should be simple so it takes no effort to answer it after they read your post but you do have to include one if you want other to participate and engage.
7. Call To Action
Well… Well… Well… We have finally made it to one of my biggest pet peeves about content creation. THE CALL TO ACTION (CTA)
I think that if you forgot your engaging question but still included your CTA your post would still get engagement but it won’t get engagement if you were to do it the other way around. (Not CTA but include your engaging question)
Before I find myself down a ranty rabbit hole on the importance and non negotiable action of having a CTA let me make sure to share with you the difference in a CTA for a blog or sales page vs a CTA for a social media post/Facebook post.
A CTA on a blog or sales page or whatever looks something like this…
A CTA for a social media/Facebook post looks something like this….
“Share this post”
“Like and comment below”
“Share your thoughts with me in the comments below”
As you can clearly see the CTA for the two are completely different because you are wanting your readers to do two different things.
In both examples the concept is the same… You have to tell your readers what you want them to do and not keep assuming that they just know what you want them to do especially if they think a social media CTA is a link to a freebie or paid offer and you don’t include one in your value post. This may have them wondering what in the hell was the point of your post other than damn good information.
So what’s going to happen is that they are going to jump off your post and start implementing your steps without even thinking to add a comment.
The point here is to simply tell them what you want them to do before they run off to take action.
8. P.S. Message
A P.S. message is pretty much exactly what it sounds like except you don’t see many people using them in their Facebook value post and it’s really sad because it’s a missed opportunity.
But if you are not sure what a p.s. message is or what you can really use it for then let me share it with you.
A p.s. message is something that I add to the bottom of my value content that tells my readers about something I am promoting right then. This may be a free offer, a paid offer, free discovery calls, free coaching sessions, content audits, social media audits, and even my free Facebook group, The Coaches Hangout.
No matter what it is that I am promoting I always add it to the bottom of my value post and everywhere else I can when I am sharing online and social media.
Now, if you are active in Facebook groups and you share your value post each day you are probably going to tell me that you aren’t allowed to post promos so what is the point.
Look, I hear this all the time and as much as I would like to speak for this I can’t because I don’t know the in’s and out’s of the billions of groups on Facebook.
What I can tell you is to read the rules and really be selective with which groups you are active in because there are too many out there to be tied down to a group that won’t let you add a p.s. message to your free value content.
This is just my opinion and in the end I am not suggesting you break group rules I am stating that you need to make sure to read them before doing it.
WHOA! Look at that we finally made it through all 9 of our must have elements for a highly converting and engaging value post on Facebook.
Honestly, I don’t think there is a single thing we missed and that means that you can seriously take your notes, add in the missing elements and posting your newly revived content on Facebook so you can start attracting and converting your ideal clients with your new and improved engaging post.
But before you go let me ask you…
Which of these elements did you not know to include in your Facebook post when creating it?
Share with me and over 200 other amazing women in my Facebook group, The Coaches Hangout. Not only do we love to support and empower each other but I also provide the most valuable biz training's on all of Facebook and that is something you don’t want to miss.